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Supporting the development of e-commerce in Africa

Project

Innovative start-ups
Signature date
Location
Benin, Cameroon, Côte d'Ivoire, Ghana, Nigeria, Togo, Multi-country Africa
Financing tool
Loan
Financing amount (Euro)
300000
Financing details
EUR 300,000 loan
Customer
MANSAART SAS (nom commercial Afrikrea)
Type of customer
Company
Country of headquarters
France
Project number
PZZ1585
Environmental and social ranking
C
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This information is given at the time of signature, without prejudice to any developments in the operation/project.

Through the Bridge Fund by Digital Africa, Proparco is supporting the e-commerce start-up Afrikrea, which offers innovative digital solutions that aim to promote African-inspired products made in Africa.

Client presentation

Afrikrea is an e-commerce start-up that has been operating since 2015. The company has developed a range of digital solutions to facilitate trade in products from African arts and crafts: 

  • A Made of Africa marketplace to easily sell and buy African-inspired fashion, art and arts and crafts all over the world, 
  • An SaaS solution, called ANKA, which offers an integrated, low-price logistics service, a wide range of payment methods and management tools.

Project description

Proparco has allocated a EUR 300,000 loan to Afrikrea as interim financing to allow the start-up to continue its activities until its next fundraising (Series A). This financing has been provided under the Bridge Fund by Digital Africa. Led by Digital Africa and deployed by Proparco, this fund aims to provide an appropriate response to the challenges facing innovative African start-ups, whose development is currently held back by the economic impacts of the Covid-19 pandemic.

Project impact

Through its multilevel solution, Afrikrea is contributing to the development of e-commerce in Africa and the promotion of African-inspired products all over the world. Afrikrea facilitates access to international markets for entrepreneurs and thereby contributes to the economic development of Africa. The project is therefore contributing to the achievement of SDG n° 8 (“Decent work and economic growth”) and SDG n° 10 (“Reduced inequalities”).