Proparco's aim in supporting the development of Activa, a leading insurer in Sub-Saharan Africa, is to support the diversification in the range of financial products in the region – particularly in Central Africa.
Activa Group was set up in Cameroon in 1998 and is a major insurance player (life and non-life) in Sub-Saharan Africa. It has subsidiaries in five countries: Cameroon, Ghana, Guinea, Liberia, and Sierra Leone. Its majority shareholders are its founder Richard Lowe and Cameroonese private players, and IFC.
Support for Activa's development in Sub-Saharan Africa, particularly in DRC (as soon as the market opens).
This project will support employment in various Central African countries. It will also diversify the range of financial products. In addition to traditional insurance products, Activa wants to develop insurance products for farmers and herders, as well as microinsurance products for urban and rural clients.