Social Business: a different way of doing business and investing
published in February 2016
Combining social purpose and economic efficiency is the rationale behind social business. How can the trend be consolidated and enhanced?
In recent years, the concept of social business has emerged as a middle road between philanthropy and the pursuit of maximum profit. The idea is rooted in a dual realization: on the one hand, governments and civil society are striving – especially in poor countries – to resolve problems such as food insecurity and insufficient access to healthcare, water, energy and adequate housing. On the other, the principle of maximizing profits is showing its limitations by intensifying pressure on resources, contributing to global warming and widening social inequality.