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mSurvey allows African companies, universities, hospitals and media to directly question African citizens and consumers about their habits or needs via their mobile phone. By investing in mSurvey, PROPARCO is supporting the development of an innovative digital start-up offering a range of services tailored to the African context which did not exist before.
Client presentation

mSurvey, a Kenyan start-up created in 2012, is specialized in the real-time monitoring of consumer opinions. mSurvey currently offers two services:

  • Voice of the Customer (VOC): a management tool which allows companies to measure and monitor customer satisfaction in real time in the various interaction channels and
  • Audience on Demand (AOD): a text messaging survey service which allows companies to obtain information in real time based on exchanges with a panel of African consumers.

These services meet strong demand from companies to know their customers better and fill a gap in the African market, as up until now, no company had created a range of services tailored to the context of the continent.

Project description

Proparco has invested alongside the TIDE Africa fund in the context of a Series A fundraising. This investment aims to support mSurvey’s growth and its transformation into a pan-African player. Indeed, mSurvey is seeking to develop its services further afield than West Africa (launch in Nigeria and Ghana, for example) and to forge new partnerships. The Series A investors also intend to strengthen the company’s governance and sound management.

Project impact

The investment in mSurvey is part of PROPARCO’s innovation strategy. This innovative digital start-up offers companies a service with added value. It also benefits African people by offering a wider range of services and improving the quality of goods/services after collecting and analyzing consumer data.
Broad population segments are targeted and comprise vulnerable populations (potentially all consumers with a mobile phone). In Kenya, mSurvey invests in capacity building. In terms of training, mSurvey’s employees are expected to benefit from the experience of skilled management trained in the best practices of Silicon Valley.

15/01/2019
Date of signature of the project
Financing tool
415 385 Euros
Amount of funding
USD 486,250 Equity investment
Financing details
MSURVEY
Client
CES
IT development, start-up

Tide Africa is a fund set up to support the development of innovative African start-ups.

TIDE supports a dozen or so companies which are less than 5 years old and have got through the stages of the idea (prototyping) and creation (market test) in order to finance their growth and scaling up, with several financing rounds and for total financing needs ranging between EUR 500 K and EUR 10m.